With the easing of Beijing’s zero-Covid policy, mobile-savvy Chinese tourists are driving a resurgence in domestic hospitality bookings. According to STR, the gold standard for hotel performance benchmarking Already a leading player among non-Chinese global hospitality companies in the region, Accor has been gearing up for this domestic tourism boom by accelerating its growth strategy, … Continue reading Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China